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Many people are under the impression that Instagram is just for a younger demographic who are into taking selfies or posting pictures of their Starbucks cappuccino with a scenic fall background. This isn’t the case. Yes, Instagram users are mainly between the ages of 18 and 29, but this allows for a great target audience depending on what your business specializes in.
In fact, video content (posts and users’ stories) on Instagram has a higher engagement than Facebook’s similar features. Instagram is also an ever-growing app. In 2013, the platform had 90 million users. Fast forward to 2019 and there are one billion monthly users scroll through their feed looking and liking photos, videos, and stories from people they follow as well as sponsored content. At least every three to four posts or stories are sponsored Instagram ads.
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“
Fresh Crowd has been an excellent help with social media marketing for our building. They built our platform from scratch with their incredible creative team and continue to provide ongoing support. I highly recommend their services."
MEGHAN SIDLER
How To Advertise On Instagram
Trying to create Instagram ads yourself is difficult and rather confusing. Don’t waste time and money … leave it to the experts (that’s us!). Hiring an Instagram agency is the best way to see the results you truly desire. After assessing your company’s goals and needs, we can create a customized social media campaign including top-producing Instagram ads that convert leads to sales, build brand awareness, and build a trusting relationship with your clients.
Instagram Advertising Campaign
The first step for us is determining your goals and what you want to promote. After consulting with our team, we’ll put our creative heads together to create personalized Instagram ads that will ensure more leads turn to sales. We’ll determine your target audience, the perfect message, use eye-catching photos and videos, and choose the right format based well within your budget.
Creative Instagram Advertising Agency
When it comes to creating ads, or even just running a digital marketing company in general, creativity really is key. Instagram advertising is a great way to reach as many viewers as possible, but if the ad isn’t creative, eye-catching or high-quality, chances are people are just going to keep scrolling through their feed and not spend time getting to know your product or service. This is why we have a creative in-house team of copywriters, photographers, design experts, and social media campaign gurus. We share our ideas with each other and lean on each other for creative and visually inspiring campaign ideas.
Proven Social Media Marketing Services
Since 2016, we’ve been helping businesses all across North America reach a wider audience, increase traffic to their website, and expand their brand awareness through creative, high-quality social media marketing. There are many social media marketing companies out there, but our business was built off of three main factors: trust, dignity, and creativity. Our creative data-driven strategies have proven to really deliver desired results no matter your respective industry.
How To Advertise On Instagram
Increase Traffic To Website
As well as social media advertising, we can reach out to current, previous, or potential customers through email marketing to promote your products, creating branding awareness, and drive more traffic to your website.
Manage Social Media Content
One of the best things about working with a digital marketing agency is they do all the posting for you! You don’t have to worry about producing regular high-quality and visually appealing content or struggle to try to learn how to run ads. We have an in-house social media manager who does all this for you as well as monitor your progress and efficiency of your ads.
Appealing Videography & Photography
As well as social media advertising, we can reach out to current, previous, or potential customers through email marketing to promote your products, creating branding awareness, and drive more traffic to your website.
Is Instagram Advertising Right For My Business?
There are many benefits to Instagram advertising, especially if you run a business that will attract people between the ages of 18-29. Yes, Facebook has more active monthly users, but Instagram’s platform is slowly reaching the same numbers. Plus, the engagement rate on Instagram is actually higher than any other platform, especially when it comes to certain format advertising.
It’s also a great way to promote your products and have people purchase it through your Instagram ad rather than taking them to a different website. Most users also spend their time scrolling through their feed on their smartphones. Instagram is the second most popular smartphone app in the world so it makes it easier to promote your business through mobile-friendly photo or video advertising.
After answering yes to all these questions, they decided to contact us and you should too.
Schedule a Free Consultation Today.
Frequently Asked Questions
What Is A/B Testing?
A/B testing is necessary to compare the same webpage with each other to determine which is more successful. The second page will be modified or redesigned, partially or completely. This is a great way to test which page is increasing traffic, experiencing higher conversions, and is more user-friendly. This can also be done with Instagram and Facebook ads and email marketing techniques.
It’s hard to determine what the conversion rate will be for our clients as they will all vary, but rest assured we take every measure possible to ensure you are increasing your conversion rates. We’re a professional Instagram advertising agency that excels in ad creativity, increasing traffic to your website, and maximizing our clients’ ad spend.
What Will My Conversion Rate Be?
What Is Targeting & Retargeting?
Have you previously sold your product to certain Instagram users that continue to visit your site? In order to target similar users, advertising agencies will use Facebook’s ad manager to track things like their location, gender, spending habits, profiles they like/follow, etc. to show them your product or service. This is an effective targeting method because these users have expressed interest or have purchased resembling products before and are now exposed to your product instead. Retargeting is the act of getting back in front of those users who have already purchased through your site.
Chances are, you follow celebrities on Instagram and have seen them endorse a product either on their feed or in their Instagram story because they’re big influencers. When you see them using a specific product, you’ll want one too! Influencer marketing works in the same way only you’re not using a high-paying celebrity to promote your business or product. Think of it more as a collaboration with an influencer who can help promote you as a thought leader in your respective industry, and gain the trust of potential clients.
What Is “Influencer Marketing”?
What Is Email Marketing?
As well as Instagram advertising, we can reach out to current, previous, or potential customers through email to promote your products, create brand awareness, and drive more traffic to your website. Email marketing is one of the most cost-effective marketing strategies and no, it is not dead! Email marketing can still drastically increase brand recognition and specifically target audiences based on their location and other select data. It’s also a great way to keep track of your success, track customer behaviour and interests, create a customized message, and more.
There are four main kinds of Instagram advertisements that will be accompanied by a link to purchase your product right on the platform. They don’t even need to be sent back to your website! The four main formats include:
What Are Different Kinds Of Instagram Advertising Formats?
1. Images
This is just a single image that can appear in a few different ways: square, landscape, and vertical formation. The image needs to be high-quality and promote precisely what you want it to in order to capture your audience’s attention.
2. Videos
Your video can also appear in a few different ways as listed above. According to a study done by Microsoft, people have an attention span of eight seconds, so your video should introduce your product or service right off the bat and be as high of quality as possible since video advertising on Instagram can run for up to 15 seconds. Feed videos can run up to a minute.
3. Carousel
Instead of just one photo, why not give viewers multiple they can swipe through to see more of what you have to offer? Carousel ads actually receive ten times more engagement than a single image.
2. Stories & Feeds
Story Instagram ads can reach many viewers at once. In fact, one of every three stories is from businesses. There are certain design requirements that should be followed in order to ensure you’re creating high-quality ads.
Your One-Stop Shop For Everything Social Media
We’re not just an Instagram advertising agency. We offer a full spectrum of marketing services for your company such as:
- Complete Social Media Campaigns
- Facebook Advertising
- LinkedIn Advertising
- Pinterest Advertising
- Social Media Consulting
- Twitter Advertising
- Social Media Management
- Professional Videography & Photography Services
- Ad Optimization
Our marketing services are strictly meant to help businesses like yours reach a wider audience, increase the traffic to your website, expand brand awareness, convert more leads to sales, improve customer satisfaction, and become a thought leader in your community.
After answering yes to all these questions, they decided to contact us and you should too.
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